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brand
& comms
strategist
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Hey! I'm Lerato. I help make your brand easier to find & choose by bridging the gap between what's not working & what's possible.
QUICK QUESTION
dOES this
SOUND
familiar?
Your brand looks & sounds
different on each platform
different on each platform
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Your entire brand is built
on social media. If Instagram
changes or disappears,
so does your business.
on social media. If Instagram
changes or disappears,
so does your business.
Something in your marketing isn't working, but you can’t pinpoint what it is. so every next move is a random guess.
You know what's not working
but don't have the
expertise or time to fix it
but don't have the
expertise or time to fix it
Something's off but you can't
pinpoint exactly what is
pinpoint exactly what is
xxx
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LET'S FIX THAT
The problem isn't effort. It's clarity.
I diagnose what's not working ,
design the strategy to fix it &
build the infastructure that makes it stick.
Services
Diagnose
Diagnose
01
FULL BRAND ECOSYSTEM AUDIT:
Your brand isn't performing at its full potential, but the root cause isn't clear. Whether it's low discoverability, poor conversion, unclear positioning, scattered efforts, or inconsistent presence. This is a comprehensive assessment of your brand across all channels to uncover what’s not working, where you're winning, & what to do about it. This gives you clarity on what to stop, start & continue - setting the foundation for any strategic work that follows.
Delivered as a full diagnostic report with strategic recommendations on what to prioritise before making any moves.
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Strategize
Strategize
02
BRAND & COMMUNICATIONS STRATEGY:
Your strategy isn't working or doesn't exist yet. Informed by what the diagnostic uncovered, I build your strategic foundation from the ground up - defining who you are, who you serve, what sets you apart, how to show up & express the same unmistakable story across every channel.
Delivered as a strategic blueprint with an actionable framework & roadmap.
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Build
Build
03
CONSTRUCT & DEPLOY:
The strategic blueprint comes to life as tangible assets and systems - so your brand is equipped to improve discoverability, consideration, and conversion.
Delivered as a fully implemented infrastructure stack - from platform optimization to assets, built & ready to perform.
Grow
Grow
04
PROTECT THE MOMENTUM:
The foundation is laid - now it needs to compound. Strategy decays without constant refinement. I provide ongoing strategic direction to keep your brand aligned, your decisions intentional & your momentum building - filtering opportunities, refining what's working, and evolving your infrastructure as you grow.
Delivered as ongoing strategic oversight - regular check-ins, performance reviews, and actionable recommendations to keep the system compounding.
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7
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+
Years of experience
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Brand Worked On
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Markets Reached
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