Lerato Tsotetsi EPK

The Brief

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Every DJ needs an Electronic Press Kit - a professional, all-in-one digital portfolio & professional resume that showcases their brand, music & experience. It's the difference between getting lost in a booker's inbox & landing the gig.

Promoters, agents, and media don't want to hunt through your Instagram. They want everything in one polished package: bio, press photos, mixes, logos, social links & contact details. A strong EPK signals you're serious, saves everyone time & makes you memorable.

I didn't have one.

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The CHALLENGE

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Building an EPK for myself meant solving the same problems I help clients with: unclear positioning, scattered assets, and no cohesive narrative. The difference? I couldn't hide behind "the client didn't give me enough." I had to dig it out myself.

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The APPROACH

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Complete EPK folder structure organized and ready for distribution to promoters/media on request containing:

1. Defined the narrative: artist identity, sound & point of distinctiveness
2. Wrote the biography structured for quick scanning: who, what, where, when, why.
3. Comissioned press photography: professional shoot, hi-res, multiple formats, on-brand styling
4. Created logo pack : 3 versions: original, black PNG, white PNG
5. Embedded curated mixes embedded on SoundCloud/Mixcloud
6. Compiled social media handles & booking information
7. Built technical rider: equipment requirements & preferences for promoters & venue techs.

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The OUTCOME

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Organized folder structure ready for distribution to promoters/media on request via LinkTree, Google Drive, Dropbox, WeTransfer, or zip.

Everything labelled clearly containining:

1. Professional biography
2. Press photos suite (6+ images across formats)
3. Logo pack
4. Mix links
5. Social media links
6. Technical rider

Results:

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Reduced discovery & booking friction to zero. No digging required. Promoters see instantly what I'm about, what I sound like, what makes me unique & whether I fit their lineup. Everything they need in one click.  Easy to book means more likely to book.

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1. EPK attached to every booking inquiry from the start
   
   • Positioned as professional, marketable & bookable before the first conversatiopn.
2. Landed gigs at an impressive array of large-scale & intimate events & venues across Amsterdam, Rotterdam, Berlin & Jo'burg.
   
   • Highlights includes Tribes - ADE, Descendants, Philou Louzolo & Cincity All Night Long & Berlin Braves Marathon Afterparty
   • Renowned nightclubs Paradiso, Parallel, Lofi & Säälchen; festivals like Amsterdam Open Air & Audio Obscura
   • Live performances featured on Echobox Radio, Operator Radio, Gqom Mix Tapes & HÖR studios.
3. Brand partnership with Ace & Tate
4. Cold outreach reply rate signiggicant;y above industry average (typical 1-3%, with epk: 10-25%)