Start with Diagnose if you're not sure what's broken. Choose Treat if you know what needs fixing but need execution support. Choose Reconstruct if you need complete brand strategy from the ground up.

That's exactly why I offer the Diagnose service. It's a low-commitment way to get clarity on what's actually broken before investing in fixes or full strategy. If you're not sure what you need - start with Diagnose. If you know & need it fixed - that's Treat. If you need to build or rebuild your strategic foundation - that's Reconstruct. Not sure? Book a consultation & I'll help you figure it out.

Yes! Many clients start with Diagnose, then move to Treat for implementation, and eventually Reconstruct for long-term strategy. We can discuss a combined approach tailored to your needs during our discovery call.

Every engagement starts with a discovery call to understand your needs. Then:
Diagnose: 1-2 week audit with prioritized recommendations
Treat: 2-3 weeks including audit + implementation of 2-3 fixes
Reconstruct: 4-6 weeks including research, strategy development,
and 90-day roadmap.
All projects include regular check-ins and revision rounds.

Send me a quick message using the "Get in Touch" button below. I’ll send you an intake form. Fill in the intake form. I'll revoew it & get back to you within 48 hours to book a consultation. We'll discuss your challenges, determine which service fits your needs, and outline next steps. If we're a good fit, I'll send a proposal and we can get started.

Yes, I work with clients from all over the world from my base in Amsterdam. I adapt easily to different time zones and communication preferences. All meetings are conducted online and I use collaborative tools to keep you updated throughout the project.

My experience spans 76 markets across Europe, Africa, and Asia, so I bring deep cross-cultural and cross-category expertise.

My experience spans purpose-driven businesses across FMCG, tech, entertainment, lifestyle, culture, nonprofits and beyond, so I bring deep cross-category expertise.  If you're growing and care about how your brand shows up - we're probably a fit.

Different revisions apply to based on the selected services.
Diagnose: 1 round of revisions on recommendationsTreat: 2 rounds of revisions on implemented workReconstruct: 3 rounds of revisions on strategy deliverablesAdditional revisions can be purchased if needed.

These are project-based services. If you need ongoing support after completion, we can discuss a separate retainer arrangement.

Timeline depends on scope and complexity. A Brand Audit typically takes 2-3 weeks. A full Brand & Communications Strategy takes 4-6 weeks. I'll give you a clear timeline during our discovery call based on your specific needs and how quickly you can provide inputs (brand materials, stakeholder interviews, etc.).

I work on fixed-price project fees tailored to your scope and needs. Every project is different, so I provide custom proposals after our discovery call. This ensures you're paying for exactly what you need - no more, no less. Get in touch and I'll send you a detailed breakdown.

I work best with ambitious brands who need strategic direction to solve problems impeding their growth - whether you're losing clients to friction points you can't identify, wasting budget on tactics that don't convert, or stuck in analysis paralysis about positioning. Minimum engagement is typically a Brand Audit or full Brand & Communications Strategy. If you're not sure whether your project is a fit, let's talk - I'll tell you honestly if I'm the right person or if you'd be better served elsewhere.

The best outcomes happen when you're ready to be honest about what's not working, access to key stakeholders and brand materials, timely feedback, and commitment to mplementing the strategy. Frameworks only create value when you use them - not when they sit on a shelf.

Every engagement starts the same way: you fill in a short intake form, we have a consultation call, and I send you a proposal. If we're a fit, we sign a contract, you pay a 50% deposit, and we kick off. Once we start, I follow my Discover → Develop → Deliver process to make sure you get clear, actionable outputs you can actually us

It helps me understand your situation before we speak — your business, your challenge, what you've already tried. That way we can skip the basics and get straight to what matters on our call.

It's a 45-minute conversation where I ask questions, listen, and assess what's really going on. By the end, you'll have clarity on where the problems are — and I'll know whether and how I can help.

My diagnosis of your situation, the recommended approach, scope of work, timeline, and investment. Think of it as your prescription — what I recommend and what it costs.

50% deposit to kick off, 50% on completion. I'll send you a contract and invoice before we start — nothing begins until both are signed and the deposit is paid.

I'll tell you honestly and point you in the right direction. No hard feelings.

Access to your existing materials (brand assets, analytics, strategy docs if you have them), time for a kick-off conversation, and availability for feedback rounds. I'll tell you exactly what I need once we sign.

Every engagement starts the same way: you fill in a short intake form, we have a consultation call, and I send you a proposal. If we're a fit, we sign a contract, you pay a 50% deposit, and we kick off. Once we start, I follow my Discover → Develop → Deliver process to make sure you get clear, actionable outputs you can actually use.

I can — that falls under Treat (tactical fixes). But I'll always recommend we understand the problem first. A website without clear positioning is just a pretty page that doesn't convert.

Great. Bring it to the consultation. I'll review it and tell you honestly whether it needs refining, rebuilding, or if you're good to move straight to execution.

Life happens. If you need to pause, we'll discuss timeline adjustments. Cancellations are handled per the contract terms — typically, work completed is billed, and unused deposits are refunded.