FAQ

CHOOSING THE RIGHT SERVICE

Which service is right for me?

Diagnose (Brand Presence Audit) - You know something's off but can't pinpoint what. I audit your brand across all channels & give you a prioritised Fix-It List.

Treat (High-Impact Tactical Fixes) - You know what's broken & need it fixed. I implement targeted fixes across SEO, web, social, content & more.

Reconstruct (Full Brand & Communications Strategy) - Your strategic foundation is missing, unclear, or outdated. I build or rebuild it from the ground up.

Not sure? Contact me & I'll help you figure it out.

WHAT IF I'M NOT SURE WHAT I NEED?

That's exactly why I offer the Diagnose service. It's a low-commitment way to get clarity on what's not working before investing in fixes or full strategy.
If you're not sure what you need - start with Diagnose.
If you know & need it fixed - that's Treat.
If you need to build or rebuild your strategic foundation - that's Reconstruct.

Not sure? Book a consultation & I'll help you figure it out.

CAN I COMBINE SERVICES?

Yes. Many clients start with Diagnose, move to Treat for implementation, then Reconstruct for long-term strategy. We can tailor a combined approach during our consultation.

I already have a strategy.
Do I still need you?

Maybe, maybe not. Bring it to the consultation.
I'll review it and tell you honestly whether it needs refining, rebuilding, or if you're good to move straight to execution

GETTING STARTED

How can we start a project together?

Simple. Send me a quick message using the "Get in Touch" button below You fill in a short contact form, we have a quick consultation call. We'll discuss your challenges, determine which service fits your needs, and outline next steps. iIf we are a fit, I will share a comprehensive intake form to fill in. This will be followed with a proposal - my short diagnosis, recommended approach, scope, timeline &  investment. If this works for you, we sign a contract, you pay a 50% deposit & we kick off.

What if we're not a fit?

I'll tell you honestly and point you in the right direction. No hard feelings.

What is your process like?

Simple. You fill in a short contact form, we have a quick consultation call, if we are a fit, I will share a comprehensive intake form which you can fill in with me or by yourself. This will be followed with a proposal - my short diagnosis, recommended approach, scope, timeline &  investment. If this works for you, we sign a contract, you pay a 50% deposit & we kick off.
If we're not a fit, I'll tell you honestly & point you in the right direction.

What happens on the consultation call?

It's a short 15-30 minute conversation where I ask questions, listen & assess what's really going on. By the end, we'll both have clarity on where the problems are - and whether &  how I can help.

What's the intake form for?I

It helps me understand your situation before we speak — your business, your challenge, what you've already tried. That way we skip the basics and get straight to what matters on our call.

What's in the proposal?

My diagnosis of your situation, the recommended approach, scope of work, timeline, and investment. Think of it as your prescription — what I recommend and what it costs.

DO YOU HAVE A MINIMUM PROJECT SIZE??

I work best with ambitious brands who need strategic direction to solve problems impeding their growth - whether you're losing clients to friction points you can't identify, wasting budget on tactics that don't convert, or stuck in analysis paralysis about positioning. Minimum engagement is typically a Brand Audit or full Brand & Communications Strategy. If you're not sure whether your project is a fit, let's talk - I'll tell you honestly if I'm the right person or if you'd be better served elsewhere.

TIMELINES & PROCESS

How long does a typical project take?

It depends on scope, but roughly:
• Diagnose: 1–2 weeks
• Treat: 2–3 weeks (audit + implementation of 2–3 fixes)
• Reconstruct: 4–6 weeks (research, strategy development, roadmap)
I'll give you a clear timeline during our consultation based on your specific needs and how quickly you can provide inputs.

What do you need from me during the project?

Access to your existing materials (brand assets, analytics, strategy docs if you have them), time for a kick-off conversation, and availability for feedback rounds. I'll tell you exactly what I need once we sign.

How do revisions work?

Diagnose: 1 revision round on recommendations. Treat: 2 revision rounds on implemented work. Reconstruct: 3 revision rounds on strategy deliverables. Additional revisions can be purchased if needed.

DO YOU OFFER ONGOING SUPPORT?

These are project-based services. If you need ongoing support after completion, we can discuss a separate retainer arrangement.

INVESTMENT & PAYMENTS

WHAT'S YOUR PRICING STRUCTURE?

I work on fixed-price project fees tailored to your scope and needs. Every project is different, so I provide a custom proposal after our consultation. This ensures you're paying for exactly what you need — no more, no less. Get in touch and I'll send you a detailed breakdown.

How do payments work?

50% deposit to kick off, 50% on completion. I'll send you a contract and invoice before we start — nothing begins until both are signed and the deposit is paid.

10. DO YOU OFFER ONGOING SUPPORT?

These are project-based services. If you need ongoing support after completion, we can discuss a separate retainer arrangement.

11. HOW LONG DOES A TYPICAL PROJECT TAKE?

Timeline depends on scope and complexity. A Brand Audit typically takes 2-3 weeks. A full Brand & Communications Strategy takes 4-6 weeks. I'll give you a clear timeline during our discovery call based on your specific needs and how quickly you can provide inputs (brand materials, stakeholder interviews, etc.).

12. WHAT'S YOUR PRICING STRUCTURE?

I work on fixed-price project fees tailored to your scope and needs. Every project is different, so I provide custom proposals after our discovery call. This ensures you're paying for exactly what you need - no more, no less. Get in touch and I'll send you a detailed breakdown.

13. DO YOU HAVE A MINIMUM PROJECT SIZE?

I work best with ambitious brands who need strategic direction to solve problems impeding their growth - whether you're losing clients to friction points you can't identify, wasting budget on tactics that don't convert, or stuck in analysis paralysis about positioning. Minimum engagement is typically a Brand Audit or full Brand & Communications Strategy. If you're not sure whether your project is a fit, let's talk - I'll tell you honestly if I'm the right person or if you'd be better served elsewhere.

14. WHAT makes for a succesful collaboration?

The best outcomes happen when you're ready to be honest about what's not working, access to key stakeholders and brand materials, timely feedback, and commitment to mplementing the strategy. Frameworks only create value when you use them - not when they sit on a shelf.