For more than a decade, I've built brand & communications strategy for 25+ brands across 76 markets. I'm also a creative - a DJ, radio host & writer. I bring the same strategic rigour used to build global brands into music.
As a DJ, I've built my own artist brand from scratch - from positioning and market entry to EPK, content strategy, and booking infrastructure. I'm not advising creatives from a distance. I've lived the exact problem I help solve.
Most strategists craft brilliant plans without translating them into tangible outcomes. Many can execute, without a clear view of why & where it all leads. I do both. I set the vision, map the plan and implement it.
Based between both cities, I operate across two continents, two cultures & two creative ecosystems. Fluent in both, I bring the depth & range of each into the other.
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The AMASA Awards 2017, the Advertising Media Association of South Africa announced the judging panel for that year’s awards, which included Lerato Tsotetsi among esteemed industry professionals selected to serve as judges. The awards celebrate excellence and innovation in media and advertising campaigns across South Africa,
Lerato Tsotetsi was named the winner of The Media Online/The Media magazine’s 10/10 competition. Her prize was presented at the recent MOST Awards, a bursary from Boston Media House valued at over R100,000. She spoke to Jason Goliath after the event about her career path thus far.
Lerato Tsotetsi was named the winner of The Media Online/The Media magazine’s 10/10 competition. Her prize was presented at the recent MOST Awards, a bursary from Boston Media House valued at over R100,000. She spoke to Jason Goliath after the event about her career path thus far.
Who is making their name in media agencies across the country? Nikki Temkin tracked down some young, talented guns to understand why they excel and what makes them tick.
Who is making their name in media agencies across the country? Nikki Temkin tracked down some young, talented guns to understand why they excel and what makes them tick.
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