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I'm energised by untapped potential.
When I see a brand that could be doing so
much more, I can't help but be motivated to
steer them to see what's not working,
what's possible — and then give them the clarity & tools to make it real.
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my edge
CULTURAL INTELLIGENCE
& FLUENCY
I stay on the pulse of how people behave and what moves them - now and next. 70+ markets, Europe-Africa dynamics, brand frameworks built for cultural resonance. Market nuance, not just marketing theory.
others miss
Most marketers solve the wrong problem or optimize one touchpoint in isolation. I map the entire system - journey, messaging, positioning, execution - to spot friction points others miss.
& execution
Most strategists audit and disappear. Most executors don't think strategically. I do both. You don't get a deck that sits in a folder. You get work that actually gets done.
I'm a sparring partner, not a deliverable machine. I push back when something doesn't add up and won't let you waste resources on tactics that don't match your strategy. Honest counsel, real results.
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CREDENTIALS
my process
Before You Hire Me
connect
Whether you have a project in mind, not sure which service you need, or just want to say hello, fill out the form and I'll get back to you within 48 hours. We have a quick 15-minute discovery call to see if we're a good fit & understand what you need. No commitment — just a conversation.
consult
If we're a fit for each other. I'll send you an intake form -to fill in before our consultation. This is a briefing template which it helps me understand your business, your challenge, and what you're hoping to achieve. Then we meet for a paid consultation (€100, credited toward your project if we proceed) to go through it together & dig deeper.
prescribe
"Based on our consult, I'll send you a proposal outlining my diagnosis, recommended approach, scope, timeline & investment. Think of it as your prescription - what I recommend & what it costs. Once aligned, we move forward. If not, I'll tell you honestly & point you in the right direction.
my process
After You Hire Me
Discover
I immerse myself in your world - understanding your goals, auditing what exists, researching your market & mapping where you stand. This phase uncovers what's working, what's broken & where the real opportunities lie.
develop
I translate findings into strategy - whether that's a prioritized action plan, a complete brand framework, or targeted tactical fixes. Every recommendation is grounded in data & aligned to your specific goals.
Deliver
You receive clear, actionable outputs - documented insights, strategic frameworks & a roadmap you can execute with confidence. Plus support to ensure your team understands & can implement everything.
brands
Awards
(Other Consumer Goods) for Microsoft #MakeItHappen
Association
of South AfricA
ONLINE
Development Programme-2014
Publishers
SCHOOL
OF ADVERTISING
pRESS
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ten out of ten LERATO TSOTETSI
In April, we asked readers to tell us who they thought scored 10 out of 10 so we could celebrate our industry’s top achievers who consistently out-perform their colleagues. The criteria were that the person had to be between 25 and 35-years-old, and work either in a media agency or a media owner sales team. Meet Lerato Tsotetsi.
Read MoreLERATO TSOTETSI GETS 10/10
Lerato Tsotetsi was named the winner of The Media Online/The Media magazine’s 10/10 competition. Her prize was presented at the recent MOST Awards, a bursary from Boston Media House valued at over R100,000. She spoke to Jason Goliath after the event about her career path thus far.
Read MoreUnder 30 & overachieving
Who is making their name in media agencies across the country? Nikki Temkin tracked down some young, talented guns to understand why they excel and what makes them tick.
Read MoreMedia agency young guns up and ready for it
Who is making their name in media agencies across the country? Nikki Temkin tracked down some young, talented guns to understand why they excel and what makes them tick.
Read MoreJudges announced for AMASA Awards 2017
The AMASA Awards 2017, the Advertising Media Association of South Africa announced the judging panel for that year’s awards, which included Lerato Tsotetsi among esteemed industry professionals selected to serve as judges. The awards celebrate excellence and innovation in media and advertising campaigns across South Africa
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